Parents have always told their children to "enjoy being a kid while it lasts". Quite frankly I disagree.

Why should your childhood end the day that you grow up? Well the truth is, you never grow up.

Or at the very least, you remember to maintain your childlike innocence and wonder as you get older. 

​Thats why with  Pepsi Throwback, people from GEN X who are  30-50 years old can reward themselves after a hard days work and  be reminded of a much a "Sweeter Time" their childhood.